Brand voice crafter and wordsmith extraordinaire

I help passionate people with big ideas find the words they need to get got.

I help passionate people with big ideas find the words they need to get got.

So you’ve got a big idea.

A product or service that you know can make some part of everyday life better for people.

But it seems they aren’t getting it quite like you hoped.

The penny hasn’t dropped.

The masses aren’t signing up, swiping right, buying in.

That’s because you haven’t found the words you need to inspire them.


But I know how to make magic with words.

How to bring clarity out of chaos.

How to weave together all the pieces of language into something bigger and greater.

So let me loose on your big idea.

Let me make it understandable and irresistible.

That way it won’t go to waste.

Instead it will get got.

Want the penny drop not a business flop?

Let me help you with

Straight from the horse's mouth*

Beth is a wordsmithing mastermind - she took our chaotic brain dump of ideas for a playbook and shone a spotlight on all the best parts. She brought clarity to the structure, captured our voice exactly, and made the whole thing a gripping read. If you’re looking for creative and insightful help with copywriting or tone of voice development (or even if you’re not) you should hire this word whisperer immediately!

Stewart Bewley, founder and director of the presentation-coaching geniuses Amplify

Beth is a brilliant copywriter and storyteller. She leaves no word unturned and will have your brand voice singing your tune loud and clear so you can stand out in a crowd. She's also a brilliant speaker with a genuine love for her work. I'd recommend her in a heartbeat.

Sonal Dack, head mail magician for awesome email marketeers MailPimps

Beth understands how to use words better than anyone I've ever met. She's a superb writer, but that's not the half of it. Beth's stand-out skill is her ability to identify the right tone of voice for the right situation and then use that tone of voice accurately, consistently and with the precision of a fresh scalpel. She's a brand engineer, and her tool of choice is language. If you need someone to help you find all the perfect words, get in touch with Beth.

Eamonn Boylan, director at small-but-mighty design studio We Are Herd

Beth did a great job of improving the storytelling and clarity of messages on our website. We have quite a lot of different aspects to our business, so it was great to have her external perspective and expertise help us simplify that and ensure we had more of a user focus. It was great to work with Beth and we've got a lot more planned with her too!

Sarah Jordan, co-founder of stylish social enterprise Y.O.U Underwear

We loved working with Beth because of her enthusiasm, confidence and great insights! Her brand voice workshop with us was not only eye-opening but enjoyable, and her writing is just spot-on.

Ant Horton, CEO at amazing local youth charity east to west

Beth is fabulous. She is diligent in understanding the needs of the audience, sophisticated in her assessment in the problem, and creatively astute in her writing to get it right first time.

Natasha Hill, managing director of the brilliant PR masterminds at Bottle

We brought Beth in to help us rethink and rewrite our website, and we couldn't be happier with the results. She quickly grasped the heart of our business, insightfully sharpening our key messages and developing a strong and unique tone of voice. She's a smart, creative thinker and a brilliant writer. Highly recommended!

Mark Kermode, co-owner of small, smart and friendly creative agency Cahoot Creative

How to recommend a wordsmith of Beth's professionalism and calibre? With a haiku inspired paean of course… ‘Beth is ace it's true / Amazing words at her core / Leaves you wanting more!’ Quite simply, the best copywriter I know and much better at haiku than me!

Ben Mumby-Croft, director of entrepreneurship at the world-class Imperial College London

Working with Beth was easy and enjoyable - she was approachable, suggested new ideas in a positive way and always stayed calm and cool. The success of our new site is owed, in no small part, to Beth's writing and development of our brand voice and I would thoroughly recommend her.

Michael Woodside, assistant master at the prestigious Westminster School

After only the briefest of briefings, Beth captured exactly the tone and style we were looking for on our new website. We’re delighted with the results and look forward to working with her again in the future.

Henry Thornton, chairman of top-end retirement-property gurus Cognatum Estates

Beth is a fine, fine writer - she combines concision, respect for the brief and strategic nous with creative flair and a refreshing originality of approach.

Mark Greene, executive director of brainy-but-practical non-profit LICC

*Just to be clear, this is a figure of speech. My clients aren’t horses. They’re people.

Hear me get quite excited about words in real life

Why your new website is doomed unless you put content ahead of design

Oxford – 10 Jan 2019

A website is a vital business tool. But too many companies approach theirs in the wrong way, prioritising design and development over content – caring more about what their site looks like and how it works than what it says. In this UX Oxford talk I’ll be arguing that content should be the first thing we think about, and that if we design and build a site before all the content is created then we’re doomed!

Standing out online with a unique and compelling brand voice

Brighton – 12 April 2019

SEO savvy is great – but we’ve also got to know how to create content that human beings will actually be keen to read and respond to once Google shows them it exists. So come along to my session at BrightonSEO to uncover just how your business can go about crafting a unique brand voice, so more people will be inspired by the personality behind your content and be compelled to buy into what you’re selling.

Become a joy junkie

Want a regular hit of joy to liven up your inbox?

I only send emails once every other month and they’re always full to the brim with wonderful wordsmithery tips, upcoming workshop dates, the occasional special offer or two and events where you can catch me speaking.

Plus I always include my favourite word of the moment, so there’s that.