How would you feel about a hospice promising warm and personal end-of-life care… on a web page written in the abrasive and clinical style of a 1950s school matron?
What about the smart-city network making a claim to cutting-edge technology and entrepreneurial innovation… in long, convoluted sentences weighed down with boring, old-fashioned language?
Or the longstanding accountancy firm assuring you they’re keeping pace with the times… using out-of-date slang, try-hard puns and a bewildering slew of exclamation marks?
If the way your business sounds jars with who you are and what you’re offering, it doesn’t really matter what you say – how you write will be putting people off from the moment they land on the website, read the blog, or pick up a leaflet.
So how can you avoid such a terrible fate and make sure the true brilliance of your business gets got?
It starts with a simple chat, where I do a lot of listening and get to know you and your business.
Then I’ll plan and lead a team workshop, keeping things lively and interesting as we delve into the personality of your organisation and figure out together what that should mean for how you write.
Then I’ll develop that thinking further and flesh out the brand voice into a practical set of do’s and don’ts, complete with examples, which you – and anyone else who writes for your brand – can use to guide the language of your business from then on.
Need a littler dose of joy?
My small group workshops aren’t quite as in-depth as my 1-1 brand voice work, but they cover a lot of the same ground and simply give you the tools to do the thinking for yourself.
They usually last about half a day and numbers are limited to 10 people, so you can still get personal input as we work through a series of practical exercises.
The workshops are especially great for solopreneurs, small independent businesses, and charities, as they’re designed to help you without breaking the bank.
Of the businesses who’ve come to one of my small group brand voice workshops…
say it’s good value for money
would recommend it to others
say it’s extremely useful for their business
give it an overall rating of 5 stars
Straight from the horse’s mouth*
Eamonn Boylan, director at small-but-mighty design studio We Are Herd
Sonal Dack, head mail magician for awesome email marketeers MailPimps
Ant Horton, CEO at amazing local youth charity east to west
Mark Kermode, co-owner of small, smart and friendly creative agency Cahoot Creative
Michael Woodside, assistant master at the prestigious Westminster School
*Just to be clear, this is a figure of speech. My clients aren’t horses. They’re people.