Brand voice crafter and wordsmith extraordinaire

How would you feel about a hospice promising warm and personal end-of-life care… on a web page written in the abrasive and clinical style of a 1950s school matron?

What about the smart-city network making a claim to cutting-edge technology and entrepreneurial innovation… in long, convoluted sentences weighed down with boring, old-fashioned language?

Or the longstanding accountancy firm assuring you they’re keeping pace with the times… using out-of-date slang, try-hard puns and a bewildering slew of exclamation marks?

If the way your business sounds jars with who you are and what you’re offering, it doesn’t really matter what you say – how you write will be putting people off from the moment they land on the website, read the blog, or pick up a leaflet.

So how can you avoid such a terrible fate and make sure the true brilliance of your business gets got?

Call the brand voice crafter

It starts with a simple chat, where I do a lot of listening and get to know you and your business.

Then I’ll plan and lead a team workshop, keeping things lively and interesting as we delve into the personality of your organisation and figure out together what that should mean for how you write.

Then I’ll develop that thinking further and flesh out the brand voice into a practical set of do’s and don’ts, complete with examples, which you – and anyone else who writes for your brand – can use to guide the language of your business from then on.

Want to get started?

Say hello to start a conversation about how I could help your business get got

Need a littler dose of joy?

My small group workshops aren’t quite as in-depth as my 1-1 brand voice work, but they cover a lot of the same ground and simply give you the tools to do the thinking for yourself.

They usually last about half a day and numbers are limited to 10 people, so you can still get personal input as we work through a series of practical exercises.

The workshops are especially great for solopreneurs, small independent businesses, and charities, as they’re designed to help you without breaking the bank.

Find a workshop near you

How to find your brand voice

Oxford – 28 March 2019

The way you talk to your customers or clients can be the deciding factor for whether or not people buy into what you’re selling. So join me for an intensive session on brand voice which will equip you with a simple but unique writing style for your business, as well as some practical guidelines to help you consistently bring that voice to life.

Of the businesses who’ve come to one of my small group brand voice workshops…

%

say it’s good value for money

%

would recommend it to others

%

say it’s extremely useful for their business

%

give it an overall rating of 5 stars

Straight from the horse’s mouth*

Beth understands how to use words better than anyone I’ve ever met. She’s a superb writer, but that’s not the half of it. Beth’s stand-out skill is her ability to identify the right tone of voice for the right situation and then use that tone of voice accurately, consistently and with the precision of a fresh scalpel. She’s a brand engineer, and her tool of choice is language. If you need someone to help you find all the perfect words, get in touch with Beth.

 

Eamonn Boylan, director at small-but-mighty design studio We Are Herd

Beth is a brilliant copywriter and storyteller. She leaves no word unturned and will have your brand voice singing your tune loud and clear so you can stand out in a crowd. She’s also a brilliant speaker with a genuine love for her work. I’d recommend her in a heartbeat.

 

Sonal Dack, head mail magician for awesome email marketeers MailPimps

We loved working with Beth because of her enthusiasm, confidence and great insights! Her brand voice workshop with us was not only eye-opening but enjoyable, and her writing is just spot-on.

Ant Horton, CEO at amazing local youth charity east to west

We brought Beth in to help us rethink and rewrite our website, and we couldn’t be happier with the results. She quickly grasped the heart of our business, insightfully sharpening our key messages and developing a strong and unique tone of voice. She’s a smart, creative thinker and a brilliant writer. Highly recommended!

Mark Kermode, co-owner of small, smart and friendly creative agency Cahoot Creative

Working with Beth was easy and enjoyable – she was approachable, suggested new ideas in a positive way and always stayed calm and cool. The success of our new site is owed, in no small part, to Beth’s writing and development of our brand voice and I would thoroughly recommend her.

Michael Woodside, assistant master at the prestigious Westminster School

*Just to be clear, this is a figure of speech. My clients aren’t horses. They’re people.