How would you feel about a hospice promising warm and personal end-of-life care… in the abrasive and clinical style of a 1950s school matron?
What about the smart-city network making a claim to cutting-edge technology and entrepreneurial innovation… in long, convoluted sentences weighed down with boring, old-fashioned language?
Or the longstanding accountancy firm assuring you they’re keeping pace with the times… using out-of-date slang, try-hard puns and a bewildering slew of exclamation marks?
If the way your business sounds jars with who you are and what you’re offering, it doesn’t really matter what you say – how you write will be putting people off from the moment they land on the website, read the blog, or pick up a leaflet.
So how can you avoid such a terrible fate and make sure the true brilliance of your business gets got?
It starts with a simple chat, where I do a lot of listening and get to know you and your business.
Then I’ll plan and lead a team workshop, keeping things lively and interesting as we delve into the personality of your organisation and figure out together what that should mean for how you write.
Then I’ll develop that thinking further and flesh out the brand voice into a practical set of do’s and don’ts, complete with examples, which you – and anyone else who writes for your brand – can use to guide the language of your business from then on.
Just a jot of joy
My small group workshops aren’t quite as in-depth as my 1-1 brand voice work, but they cover a lot of the same ground and simply give you the tools to do the thinking for yourself.
They usually last about half a day and numbers are limited to 10 people, so you can still get personal input as we work through a series of practical exercises.
The workshops are especially great for solopreneurs, small independent businesses, and charities, as they offer high-quality help without putting a daunting dent in your dough.
Of the businesses who’ve come to one of my small group brand voice workshops…
say it’s good value for money
would recommend it to others
say it’s extremely useful for their business
give it an overall rating of 5 stars
Straight from the horse's mouth*
“I recently went to one of Bethany's brand voice workshops and it was absolutely brilliant. Although I've been a copywriter for years I learned so many new techniques, and came away inspired and buzzing. It was such an enjoyable day, I felt as if my mind had gone for a thrill-ride in a theme park!”
Mel Henson, head copywriter at content creation business Words That Sell
“Beth is a wordsmithing mastermind - she took our chaotic brain dump of ideas for a playbook and shone a spotlight on all the best parts. She brought clarity to the structure, captured our voice exactly, and made the whole thing a gripping read. If you’re looking for creative and insightful help with copywriting or tone of voice development (or even if you’re not) you should hire this word whisperer immediately!”
Stewart Bewley, founder and director of the presentation-coaching geniuses Amplify
“I recently worked with Beth on a project to create our brand tone of voice and she was not only a pleasure to work with but her work was awesome! She 'got' us straight away and delivered great content with a quick turnaround. I can 100% recommend her”
Susi Brydon, product manager for down-to-earth app developers Agile
“Beth is a brilliant copywriter and storyteller. She leaves no word unturned and will have your brand voice singing your tune loud and clear so you can stand out in a crowd. She's also a brilliant speaker with a genuine love for her work. I'd recommend her in a heartbeat.”
Sonal Dack, head mail magician for awesome email marketeers MailPimps
“Beth understands how to use words better than anyone I've ever met. She's a superb writer, but that's not the half of it. Beth's stand-out skill is her ability to identify the right tone of voice for the right situation and then use that tone of voice accurately, consistently and with the precision of a fresh scalpel. She's a brand engineer, and her tool of choice is language. If you need someone to help you find all the perfect words, get in touch with Beth.”
Eamonn Boylan, director at small-but-mighty design studio We Are Herd
“We loved working with Beth because of her enthusiasm, confidence and great insights! Her brand voice workshop with us was not only eye-opening but enjoyable, and her writing is just spot-on.”
Ant Horton, CEO at amazing local youth charity east to west
“After only the briefest of briefings, Beth captured exactly the tone and style we were looking for on our new website. We’re delighted with the results and look forward to working with her again in the future.”
Henry Thornton, chairman of top-end retirement-property gurus Cognatum Estates
*Just to be clear, this is a figure of speech. My clients aren’t horses. They’re people.