But your audience don’t know that your big idea is great. Not yet anyway.
They have to understand it, feel inspired by it, and be persuaded to buy into it.
They have to experience the penny drop.
They have to get it.
And in most of the places you talk to them about your big idea – like a website, a campaign ad, an article, or a leaflet – you don’t have the advantage of a passion-fuelled personal presentation.
Words on a screen or a page are all your audience have got.
Now I think they can be pretty powerful.
But only if you pick the right ones.
That’s where I come in
People I’ve helped get got
Over more than a decade as a writer and storyteller I’ve worked with a ton of brilliant businesses and people – from big names and global brands to tiny-but-mighty one-man bands. Here’s just a handful. Want to join them?
Straight from the horse’s mouth*
Stewart Bewley, founder and director of the presentation-coaching geniuses Amplify
Sarah Jordan, co-founder of stylish social enterprise Y.O.U Underwear
Natasha Hill, managing director of the brilliant PR masterminds at Bottle
Ben Mumby-Croft, director of entrepreneurship at the world-class Imperial College London
Henry Thornton, chairman of top-end retirement-property gurus Cognatum Estates
“Beth is a fine, fine writer – she combines concision, respect for the brief and strategic nous with creative flair and a refreshing originality of approach.”
Mark Greene, executive director of brainy-but-practical non-profit LICC
*Just to be clear, this is a figure of speech. My clients aren’t horses. They’re people.