But your audience don’t know that your big idea is great. Not yet anyway.
They have to understand it, feel inspired by it, and be persuaded to buy into it.
They have to experience the penny drop.
They have to get it.
And in most of the places you talk to them about your big idea – like a website, a campaign ad, an article, or a leaflet – you don’t have the advantage of a passion-fuelled personal presentation.
Words on a screen or a page are all your audience have got.
Now I think they can be pretty powerful.
But only if you pick the right ones.
That’s where I come in
People I’ve helped get got
Over more than a decade as a writer and storyteller I’ve worked with a ton of brilliant businesses and people – from big names and global brands to tiny-but-mighty one-man bands. Here’s just a handful. Want to join them?
Straight from the horse’s mouth*
“Beth is a wordsmithing mastermind – she took our chaotic brain dump of ideas for a playbook and shone a spotlight on all the best parts. She brought clarity to the structure, captured our voice exactly, and made the whole thing a gripping read. If you’re looking for creative and insightful help with copywriting or tone of voice development (or even if you’re not) you should hire this word whisperer immediately!”
Stewart Bewley, founder and director of the presentation-coaching geniuses Amplify
“Beth’s attention to detail, eye for the perfect prose, and enthusiasm for crafting great copy make her one of my go-to recommendations for anyone looking to make their website shine!”
Charlie Williams, SEO and content strategy consultant for fresh-thinking search specialists Chopped SEO
“Beth did a great job of improving the storytelling and clarity of messages on our website. We have quite a lot of different aspects to our business, so it was great to have her external perspective and expertise help us simplify that and ensure we had more of a user focus. It was great to work with Beth and we’ve got a lot more planned with her too!”
Sarah Jordan, co-founder of stylish social enterprise Y.O.U Underwear
“Beth is fabulous. She is diligent in understanding the needs of the audience, sophisticated in her assessment in the problem, and creatively astute in her writing to get it right first time.”
Natasha Hill, managing director of the brilliant PR masterminds at Bottle
“How to recommend a wordsmith of Beth’s professionalism and calibre? With a haiku inspired paean of course… ‘Beth is ace it’s true / Amazing words at her core / Leaves you wanting more!’ Quite simply, the best copywriter I know and much better at haiku than me!”
Ben Mumby-Croft, director of entrepreneurship at the world-class Imperial College London
“After only the briefest of briefings, Beth captured exactly the tone and style we were looking for on our new website. We’re delighted with the results and look forward to working with her again in the future.”
Henry Thornton, chairman of top-end retirement-property gurus Cognatum Estates
“Beth is a fine, fine writer – she combines concision, respect for the brief and strategic nous with creative flair and a refreshing originality of approach.”
Mark Greene, executive director of brainy-but-practical non-profit LICC
*Just to be clear, this is a figure of speech. My clients aren’t horses. They’re people.