They have to understand it, feel inspired by it, and be persuaded to buy into it.
They have to experience the penny drop.
They have to get it.
Words on a screen or a page are all your audience have got.
Now I think they can be pretty powerful.
But only if you pick the right ones.
That’s where I come in
People I’ve helped get got
Over more than a decade as a writer and storyteller I’ve worked with a ton of brilliant businesses and people – from big names and global brands to tiny-but-mighty one-man bands. Here’s just a handful. Want to join them?
Straight from the horse’s mouth*
Stewart Bewley, founder and director of the presentation-coaching geniuses Amplify
Charlie Williams, SEO and content strategy consultant for fresh-thinking search specialists Chopped SEO
Sarah Jordan, co-founder of stylish social enterprise Y.O.U Underwear
Natasha Hill, managing director of the brilliant PR masterminds at Bottle
Ben Mumby-Croft, director of entrepreneurship at the world-class Imperial College London
Henry Thornton, chairman of top-end retirement-property gurus Cognatum Estates
Mark Greene, executive director of brainy-but-practical non-profit LICC