I’ve always been envious of you.
The inventors, the entrepreneurs, the start-uppers, the innovators.
The ones who find simple solutions to complex problems, who spot the gap in the market, who see and seize opportunities to do things differently.
But it’s not my gift. My brain just doesn’t work that way I guess. I was always better at writing about other people’s ideas than coming up with my own.
And for a while that kind of bummed me out.
Then I came to realise something.
That they don’t fail simply because the website copy is boring, or the campaign wording misses the mark, or the blogs and articles and leaflets and postcards just don’t tell a compelling story.
And now I get to spend my days digging into the brains of creative, innovative businesspeople – who are making waves in everything from biochemistry, the environment and human rights to education, career coaching and ethical clothing – getting to grips with their ideas and helping them find the words they need to move people to action.