Brand voice crafter and wordsmith extraordinaire

Speaking

I’m pretty crazy about words.

And one of my favourite places to use them is on a stage in front of people I can persuade to feel the same!

So whether it’s about the ins and outs of brand voice, the make-or-break power of language in business and selling, or my positively evangelistic rantings about content creation in digital projects, you’ll often find me speaking at some kind of Meetup, conference, or networking event.

Catch me in real life

TALK: Why your new website is doomed unless you put content first

Swindon – 23 May 2019

Far too many companies care more about what their website looks like than what it says. In this talk for UX Swindon I’ll be arguing that not only should content be the first thing we think about in a web project, but that if we make a start on designing and building a site before we’ve developed all our content then we’re doomed to fail!

WORKSHOP: How to find your brand voice

Bristol – 5 June 2019

Most organisations focus on what they need to communicate about their products and services, but forget to think as carefully about how they share that content – the language and writing style they use. But that can often be the deciding factor for whether people buy into what you’re selling! So if you want your words to have the best chance of winning new business (and continuing to excite existing customers) join me for this session on crafting a brilliant brand voice.

TALK: How to find your brand voice

Oxford – 11 June 2019

When you pay more attention to the content of your marketing than the language you use to share it, chances are high that the way your business sounds is at odds with how you want to come across. Which means you could be putting people off from the moment they land on your website, read your blog, or pick up your leaflet. Want to fix that? Come join me as I unpack what on earth this ‘brand voice’ stuff is all about and give you practical tips on how to go about getting one.

CONFERENCE: Stand out online with a unique and compelling brand voice

Tallinn, Estonia – 13-15 June 2019

There’s a lot of advice out there about how to create great marketing content. But do you want to go beyond simply writing generically ‘good’ blogs, ad campaigns, sales emails, and landing pages? Are you ready to learn how to use language in a more unique and compelling way, showcasing your organisation’s specific brand and personality and allowing you to connect emotionally with potential customers? If so, my session at Elite Camp 2019 is for you!

TALK: How to find your brand voice

Windsor – 18 June 2019

Come join me at Windsor and Maidenhead’s Girl Tribe Gang meetup as I unpack what this ‘brand voice’ stuff is all about and how you go about getting one. Merrily throwing marketing jargon out of the window and keeping things simple, interactive, and fun, I’ll be offering you an inspiring and practical guide to shaping the language your business uses, so that through it people get a better sense of who you are and what you have to offer – and actually want to engage with you.

WORKSHOP: How to find your brand voice

Oxford – 27 June 2019

The way you talk to your customers or clients can be the deciding factor for whether or not people buy into what you’re selling. So join me for an intensive session on brand voice which will equip you with a simple but unique writing style for your business, as well as some practical guidelines to help you consistently bring that voice to life.

TALK: How to find your brand voice

Reading – 17 July 2019

Come join me at Reading’s Girl Tribe Gang meetup as I unpack what this ‘brand voice’ stuff is all about and how you go about getting one. Merrily throwing marketing jargon out of the window and keeping things simple, interactive, and fun, I’ll be offering you an inspiring and practical guide to shaping the language your business uses, so that through it people get a better sense of who you are and what you have to offer – and actually want to engage with you.

TALK: Stand out on social with a unique brand voice

Bristol – 25 September 2019

Connecting with your audience on social media isn’t just about sounding ‘human’ and ‘conversational’ – you’ve actually got to communicate something about your brand’s personality. So come join me at Bristol’s premier social media meetup, Rules of Engagement, to find out how you can stand apart from the masses online with a clear and compelling brand voice.

CONFERENCE: How to find your brand voice

London – 16-17 October 2019

There’s a lot of advice out there about how to create great marketing content. But do you want to go beyond simply writing generically ‘good’ blogs, ad campaigns, sales emails, and landing pages? Are you ready to learn how to use language in a more unique and compelling way, showcasing your organisation’s specific brand and personality and allowing you to connect emotionally with potential customers? If so, my session at Digital Growth Unleashed conference is for you!

Deploy the joy

Think I’d be a great fit for your event or conference?

Just get in touch to ask about the topics I speak on and how we could develop a talk that fits your context.

People who’ve happily handed me a mic

Straight from the horse's mouth*

I had the pleasure of hearing Bethany speak at BrightonSEO 2019, and I don't say this lightly but I have to say she was THE best speaker I heard on the day - a cut above the rest. Very engaging and clearly loved her topic. Insightful, passionate, and fun!

Ben Dillon, Content Manager at Inkvine Communications

Beth asked loads of questions to ensure she understood our audience and then tailored how she approached her talk accordingly. So rather than a boilerplate presentation, she gave a hyper-relevant and accessible talk. Beth also kept the audience engaged and her presentation style was natural and energetic. The feedback was very positive.

Aisha Kellaway, owner of smart-and-sassy content consultancy Scarlet Roo

I caught one of Bethany’s keynote sessions at this year’s Digital Gaggle conference. It was entertaining, insightful, well-delivered and, unlike most of these things, left me with practical takeaways to assist the development of our brand’s tone of voice. Definitely recommended!

Matthew Luke, Creative Director at boundary-pushing web design studio Chaptr

Beth gained an immediate rapport with our audience of digital workers, putting them at ease that they would gain the insight of someone with great skills and all in language they would understand. Plus her passion for her subject and for sharing her insight with others made it a hugely enjoyable talk.

Charlie Williams, awesome freelance SEO and content strategy consultant

A big thumbs up for Bethany's talk at BrightonSEO. A breath of fresh air at such a techie conference, presenting with energy, enthusiasm, and authority. Even as a seasoned professional copywriter myself, I would travel far to hear her again!

Kirsty Young, writer and SEO specialist at Invaluable Resource

*Just to be clear, this is a figure of speech. My clients aren’t horses. They’re people.