Brand voice crafter and wordsmith extraordinaire

I help passionate people with big ideas find the words they need to get got.

So you’ve got a big idea?

A product or service that you know can make some part of everyday life better for people.

But it seems they aren’t getting it quite like you hoped.

The penny hasn’t dropped.

The masses aren’t signing up, swiping right, buying in.

That’s because you haven’t found the words you need to inspire them.

Yet.

But I know how to make magic with words.

How to bring clarity out of chaos.

How to weave together all the pieces of language into something bigger and greater.

So let me loose on your big idea.

Let me help you make it understandable and irresistible.

That way it won’t go to waste.

Instead it will get got.

Want the penny drop not a business flop?

Let me help you with

Brand voice

Copywriting

Straight from the horse's mouth*

“Beth was creative, laser focused and attentive to every detail on my project and I was delighted with the results! For me the words that sum up working with Beth are creative, joyous and generous spirited. She wants to deliver the best for you and does so with confidence and expertise.”

Nic Willcocks, brilliant personal development coach and founder of NW Coaching

“How to recommend a wordsmith of Beth's professionalism and calibre? With a haiku-inspired paean of course! 'Beth is ace it's true / Amazing words at her core / Leaves you wanting more!' Quite simply, the best copywriter I know - and much better at haiku than me!”

Ben Mumby-Croft, Director of Entrepreneurship at the prestigious Imperial College London

“I recently went to one of Bethany's brand voice workshops and it was absolutely brilliant. Although I've been a copywriter for years I learned so many new techniques, and came away inspired and buzzing. It was such an enjoyable day, I felt as if my mind had gone for a thrill-ride in a theme park!”

Mel Henson, head copywriter at content creation business Words That Sell

“Beth is a brilliant copywriter and storyteller. She leaves no word unturned and will have your brand voice singing your tune loud and clear so you can stand out in a crowd. She's also a brilliant speaker with a genuine love for her work. I'd recommend her in a heartbeat.”

Sonal Dack, head mail magician for awesome email marketeers MailPimps

“Beth is fabulous. She is diligent in understanding the needs of the audience, sophisticated in her assessment of the problem, and creatively astute in her writing to get it right first time.”

Natasha Hill, Managing Director of the PR masterminds at Bottle PR

“Beth understands how to use words better than anyone I've ever met. She's a superb writer, but that's not the half of it. Beth's stand-out skill is her ability to identify the right tone of voice for the right situation and then use that tone of voice accurately, consistently and with the precision of a fresh scalpel. She's a brand engineer, and her tool of choice is language. If you need someone to help you find all the perfect words, get in touch with Beth.”

Eamonn Boylan, director at small-but-mighty design studio We Are Herd

*Just to be clear, this is a figure of speech. My clients aren’t horses. They’re people.

Hear me get quite excited about words in real life

PODCAST: How to develop a brand voice that connects

Available after 20 March 2020

When so much of modern marketing is about conversation and connection (rather than one-way advertising) helping people see the personality and values of your business is more important than ever. And one of the main ways we do this is through our writing – both what we say and how we say it. So on this upcoming episode of the Something Inventive podcast I’ll be sharing how a business can find their brand voice – in other words, go beyond writing generically ‘good’ copy and instead learn how to write in a unique and compelling way that expresses their organisational personality, sets them apart from their competitors, and connects with their audience.

Subscribe and listen here

CONFERENCE: Find your brand voice

London, 14 May 2020

Are you a membership organisation? Then you’re probably all too familiar with how much of a challenge it can be to develop a clear, consistent, and compelling collective voice. So in this talk at the Memberwise #MEMX2020 conference I’ll be looking at how you can use language more effectively across all of your communications to better demonstrate the personality and values of your organisation, making stronger, deeper connections with existing members and motivating new members to join. And I’ll be giving the talk jointly with the British Veterinary Association, so you can be inspired by and get practical tips from their brand voice journey.

Find out more

Want to be irresistible?

Are you ready to stop blandly blending into the background, losing potential customers by the bucket-load, and start making the kind of connections that compel people to say yes to what you’re offering?

Then sign up for my FREE 5 ½ steps to becoming irresistible to potential customers by talking to them in a way that connects.

In this short series of totally-free-from-jargon-and-chock-full-of-practical-advice emails, I walk you through exactly what it takes to create a distinctive voice for your business – helping you win more customers by writing in a way that shows people the personality behind your products.

Hooray! More customers please