Ok so you know that your big idea is great. But your audience don’t know that your big idea is great. Not yet anyway.
They have to understand it, feel inspired by it, and be persuaded to buy into it.
The penny has to drop.
Your idea has to get got.
And in most of the places you talk to people about your big idea – like a website, a campaign ad, an article, or a leaflet – you don’t have the advantage of a passion-fuelled personal presentation.
Words on a screen or a page are all your audience have got.
Now I think they can be pretty powerful.
But only if you pick the right ones.
That’s where I come in
People I’ve helped get got
Over more than a decade as a writer and storyteller I’ve worked with a ton of brilliant businesses and people – from big names and global brands to tiny-but-mighty one-man bands. Here’s just a handful. Want to join them?
Straight from the horse’s mouth*
“Bethany is clearly at the top of her game. She listened to everything I had to say, then translated ‘who I am’ into beautiful copy. It was a pleasure working with her and I would highly recommend you do too!”
Kate Nieland, fabulously talented and versatile voiceover artist
“Absolute pleasure to work with Bethany! She quickly picked up on the messages I was trying to get across and turned that into amazing copy that still sounded like me. The process was laid out clearly in advance so I knew what to expect and when, and she was always responsive if I had any questions. No hesitation in recommending her to others.”
Emma Wilberforce, digital marketing consultant and champion of organic marketing for small businesses
“Beth is a wordsmithing mastermind – she took our chaotic brain dump of ideas for a playbook and shone a spotlight on all the best parts. She brought clarity to the structure, captured our voice exactly, and made the whole thing a gripping read. If you’re looking for creative and insightful help with copywriting or tone of voice development (or even if you’re not) you should hire this word whisperer immediately!”
Stewart Bewley, founder and director of the presentation-coaching geniuses Amplify
“Beth did a great job of improving the storytelling and clarity of messages on our website. We have quite a lot of different aspects to our business, so it was great to have her external perspective and expertise help us simplify that and ensure we had more of a user focus. It was great to work with Beth and we’ve got a lot more planned with her too!”
Sarah Jordan, co-founder of stylish social enterprise Y.O.U Underwear
“Beth’s attention to detail, eye for the perfect prose, and enthusiasm for crafting great copy make her one of my go-to recommendations for anyone looking to make their website shine!”
Charlie Williams, SEO and content strategy consultant for fresh-thinking search specialists Chopped SEO
“After only the briefest of briefings, Beth captured exactly the tone and style we were looking for on our new website. We’re delighted with the results and look forward to working with her again in the future.”
Henry Thornton, chairman of top-end retirement-property gurus Cognatum Estates
*Just to be clear, this is a figure of speech. My clients aren’t horses. They’re people.
Want to be irresistible?
Are you ready to stop blandly blending into the background, losing potential customers by the bucket-load, and start making the kind of connections that compel people to say yes to what you’re offering?
Then sign up for my FREE 5 ½ steps to becoming irresistible to potential customers by talking to them in a way that connects.
In this short series of totally-free-from-jargon-and-chock-full-of-practical-advice emails, I walk you through exactly what it takes to create a distinctive voice for your business – helping you win more customers by writing in a way that shows people the personality behind your products.