Ok so you know that your big idea is great. But your audience don’t know that your big idea is great. Not yet anyway.
They have to understand it, feel inspired by it, and be persuaded to buy into it.
The penny has to drop.
Your idea has to get got.
And in most of the places you talk to people about your big idea – like a website, a campaign ad, an article, or a leaflet – you don’t have the advantage of a passion-fuelled personal presentation.
Words on a screen or a page are all your audience have got.
Now I think they can be pretty powerful.
But only if you pick the right ones.
That’s where I come in
People I’ve helped get got
Over more than a decade as a writer and storyteller I’ve worked with a ton of brilliant businesses and people – from big names and global brands to energetic start-ups and local independents. Here’s just a handful. Want to join them?
Straight from the horse’s mouth*
Kate Nieland, fabulously talented and versatile voiceover artist
Emma Wilberforce, digital marketing consultant and champion of organic marketing for small businesses
Stewart Bewley, founder and director of the presentation-coaching geniuses Amplify
Sarah Jordan, co-founder of stylish social enterprise Y.O.U Underwear
Charlie Williams, SEO and content strategy consultant for fresh-thinking search specialists Chopped SEO
Henry Thornton, chairman of top-end retirement-property gurus Cognatum Estates
*Just to be clear, this is a figure of speech. My clients aren’t horses. They’re people.
Want to be irresistible?
Are you ready to stop blandly blending into the background, losing potential customers by the bucket-load, and start making the kind of connections that compel people to say yes to what you’re offering?
Then sign up for my FREE 5 ½ steps to becoming irresistible to potential customers by talking to them in a way that connects.
In this short series of totally-free-from-jargon-and-chock-full-of-practical-advice emails, I walk you through exactly what it takes to create a distinctive voice for your business – helping you win more customers by writing in a way that shows people the personality behind your products.