I’m pretty crazy about words.
And one of my favourite places to use them is on a stage in front of people I can persuade to feel the same!
So whether it’s about the ins and outs of brand voice, the make-or-break power of language in business and selling, or my positively evangelistic rantings about content creation in digital projects, you’ll often find me speaking at some kind of Meetup, conference, or networking event.
Catch me in real life
PODCAST: How to develop a brand voice that connects
Available after 20 March 2020
When so much of modern marketing is about conversation and connection (rather than one-way advertising) helping people see the personality and values of your business is more important than ever. And one of the main ways we do this is through our writing – both what we say and how we say it. So on this upcoming episode of the Something Inventive podcast I’ll be sharing how a business can find their brand voice – in other words, go beyond writing generically ‘good’ copy and instead learn how to write in a unique and compelling way that expresses their organisational personality, sets them apart from their competitors, and connects with their audience.
CONFERENCE: Find your brand voice
London, 14 May 2020
Are you a membership organisation? Then you’re probably all too familiar with how much of a challenge it can be to develop a clear, consistent, and compelling collective voice. So in this talk at the Memberwise #MEMX2020 conference I’ll be looking at how you can use language more effectively across all of your communications to better demonstrate the personality and values of your organisation, making stronger, deeper connections with existing members and motivating new members to join. And I’ll be giving the talk jointly with the British Veterinary Association, so you can be inspired by and get practical tips from their brand voice journey.
TALK: How to find your brand voice
Oxford, 20 May 2020
Does the way you write about your business show people something of who you are as well as what you offer? In this talk at Independent Oxford’s May meetup I’ll be walking you through how to use language to make a real connection with potential customers and clients, by showing them the personality behind your products.
People who’ve happily handed me a mic
Straight from the horse’s mouth*
“Bethany’s talk was entertaining, insightful, well-delivered and, unlike most of these things, left me with practical takeaways to assist the development of our brand’s tone of voice. Definitely recommended!”
Matthew Luke, Creative Director at boundary-pushing web design studio Chaptr
“I had the pleasure of hearing Bethany speak at a conference last week, and I don’t say this lightly but I have to say she was THE best speaker I heard on the day – a cut above the rest. Very engaging and clearly loved her topic. Insightful, passionate, and fun!”
Ben Dillon, Content Manager at Inkvine Communications
“It was great to hear Bethany present on brand voice – her keynote was passionate, informative and definitely entertained the audience!”
Jeff Bullas, marketing guru, international speaker, and Forbes Top 20 CMO Influencer
“A breath of fresh air at a techie conference, Bethany presented with energy, enthusiasm and authority. Even as a seasoned professional copywriter myself, I would travel far to hear her again!”
Kirsty Young, writer and SEO specialist at Invaluable Resource
“Bethany’s talk on brand voice was one of my favourites of the whole conference. She’s more than an entertaining speaker, she’s a smart copywriter who provides real value for the audience.”
Els Aerts, super smart CRO and user research expert at AG Consult
“Bethany’s deep knowledge as a wordsmith combined with her kind and enthusiastic personality resulted in one of the most pleasant talks I’ve watched.”
André Vieira, genius at optimising customer journeys and Founder of Looptimize
“Bethany is a confident, knowledgeable and exuberant speaker and it was a joy to host her. I wouldn’t hesitate to recommend her speaking abilities and would gladly welcome her back!”
Lisa Dempsey, organiser of smart design meetup UX Swindon
*Just to be clear, this is a figure of speech. My clients aren’t horses. They’re people.