I’m pretty crazy about words.
And one of my favourite places to use them is on a stage in front of people I can persuade to feel the same!
So whether it’s about the ins and outs of brand voice, the make-or-break power of language in business and selling, or my positively evangelistic rantings about content creation in digital projects, you’ll often find me speaking at some kind of Meetup, conference, or networking event.
Catch me in real life
CONFERENCE: Standing out online with a unique and compelling brand voice
London – 17 October 2019
There’s a lot of advice out there about how to create great marketing content. But do you want to go beyond simply writing generically ‘good’ blogs, ad campaigns, sales emails, and landing pages? Are you ready to learn how to use language in a more unique and compelling way, showcasing your organisation’s specific brand and personality and allowing you to connect emotionally with potential customers? If so, my session at the Digital Growth Unleashed conference is for you!
WORKSHOP: How to find your brand voice
22 October 2019
Struggling to write the content for your website? Don’t quite know how to talk to people about your business on social media? At a bit of a loss to simply and clearly describe what you do and what you offer? This workshop will help you nail down the key messages, the personality, and the voice of your business – in other words, both what to say and how to say it.
PODCAST: Learning how to find a brand’s voice
Airing on 12 November 2019
What on earth is having a brand voice all about? What are the differences you have to consider when writing for a big business versus a small or solo venture? How do you keep your writing consistent across different marketing channels? Where do emojis fit into a brand’s voice?! These are all things I’ll be chatting about in an interview on the super-helpful Marketing Study Lab podcast – so tune in and join me!
People who’ve happily handed me a mic
Straight from the horse’s mouth*
“Bethany’s talk was entertaining, insightful, well-delivered and, unlike most of these things, left me with practical takeaways to assist the development of our brand’s tone of voice. Definitely recommended!”
Matthew Luke, Creative Director at boundary-pushing web design studio Chaptr
“I had the pleasure of hearing Bethany speak at a conference last week, and I don’t say this lightly but I have to say she was THE best speaker I heard on the day – a cut above the rest. Very engaging and clearly loved her topic. Insightful, passionate, and fun!”
Ben Dillon, Content Manager at Inkvine Communications
“It was great to hear Bethany present on brand voice – her keynote was passionate, informative and definitely entertained the audience!”
Jeff Bullas, marketing guru, international speaker, and Forbes Top 20 CMO Influencer
“A breath of fresh air at a techie conference, Bethany presented with energy, enthusiasm and authority. Even as a seasoned professional copywriter myself, I would travel far to hear her again!”
Kirsty Young, writer and SEO specialist at Invaluable Resource
“Bethany’s talk on brand voice was one of my favourites of the whole conference. She’s more than an entertaining speaker, she’s a smart copywriter who provides real value for the audience.”
Els Aerts, super smart CRO and user research expert at AG Consult
“Bethany’s deep knowledge as a wordsmith combined with her kind and enthusiastic personality resulted in one of the most pleasant talks I’ve watched.”
André Vieira, genius at optimising customer journeys and Founder of Looptimize
“Bethany is a confident, knowledgeable and exuberant speaker and it was a joy to host her. I wouldn’t hesitate to recommend her speaking abilities and would gladly welcome her back!”
Lisa Dempsey, organiser of smart design meetup UX Swindon
*Just to be clear, this is a figure of speech. My clients aren’t horses. They’re people.